37 Must-Have Web Visitor Strategies
Fundraising Success has been kind enough over the past couple of weeks to assemble (in four installments) 37 Must-Have Strategies to Better Engage Website Visitors. All together, a terrific checklist,...
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Blackbaud Pruning & Improving Its Orchard
This Sunday Blackbaud’s bbcon 2012 conference opens at the Gaylord National just south of Washington, D.C. Because 33,000+ nonprofits, including thousands of Agitator readers, use Blackbaud products,...
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Fundraising & Advocacy Campaigns In A Box
We’ve just added a remarkable widget to The Agitator Toolbox that strikes us as a dream come true for fundraisers and action campaigners in this age of mobile and video. And judging from the response...
View ArticleOnline Video Engagement
A study from the Jun Group based on nearly eight million video ad views yields some interesting insights into how netizens are using this medium. For example … Length has less adverse impact on...
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The Media Environment For Marketing
Anyone in the marketing biz, and that certainly includes fundraisers, needs to be mindful of the evolving media environment in which consumers seek and use information. BI Intelligence offers this...
View ArticleAcquisition: 16 Reasons Your Prospecting Is Running Out Of Gas
Your prospecting returns are dropping … running out of gas. What’s the problem? Here are some reasons I can think of. If it’s been happening for awhile … a longer-term trend 1. The worst news possible...
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Acquisition: ‘Social Media Is Bullshit’
If nothing else, the author of the iconoclastic Social Media is Bullshit writes great teaser copy. In fact, B.J. Mendelson, marketing veteran (former), humor writer and stand-up comic (current) has not...
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Don’t Eat The Poinsettia
I thought a holiday motif would be appropriate to remind us that in life there are plenty of myths we take for gospel. Some are true, some are not. As in: “Feed a cold, starve a fever.” [True] … “Don’t...
View ArticleLearn from AARP’s Social Networking Strategy
As Boomers begin to enter the life stage of maximum giving, it’s probably smart to watch how AARP is communicating with its huge 37 million member constituency. The place to begin is this case study...
View ArticleFunction Like A Newsroom
You’ve heard The Agitator use the word ‘relevance’ over and over. Why? Because relevance is the only gateway to your donors these days. They’ll no longer allow you to just barge in with stuff you think...
View ArticleDon’t Let The HiPPO Squash You
Now, the article I’m going to recommend to you today has this headline — Is Your Online Marketing an F? When I saw the headline, I figured the piece might be good for a few practical pointers. It was …...
View ArticleWhat’s Missing On Your Website?
The Chronicle of Philanthropy just published this great article, 75% of Young Donors Turned Off by Out-of-Date Web Sites, describing what motivates people in their 20s and 30s to donate, and what their...
View ArticleAre You Ready To Pass Inspection?
Sorry, but I’m still obsessing over some findings Roger reported a few weeks back in his Goggle This post, regarding donors’ online behavior. One of the key findings was the extent to which donors now...
View ArticleExcellent Red Cross Infographic
Does anyone know if there’s a competition for nonprofit infographics? There should be. Apart from the sheer attention-getting appeal of creative visual presentation of important number-based...
View ArticleWhat Do You Want Me To Do?
Too many marketing communications leave the potential respondent asking: “So, what exactly do you want me to do?” Too often the communication takes too long to get to that point (or, in the worst...
View ArticleMobile Marketing
Marketers (maybe more accurately, market researchers) love to create new consumer segments to spin theories about. I can’t resist this stuff, just out of intellectual curiosity … and sometimes I...
View ArticlePhoning In The Content And The Money
Digital world monitor comScore has released the latest figures on smartphone ownership in the US. As of October, 149.2 million people in the US owned a smartphone, representing 62.5% penetration. The...
View ArticleDon’t Read This Post Till Saturday
If you are inclined to read this post on Friday, or any other weekday, please refrain. Weekdays are work days … days when fundraisers should be raising funds. This post features a link to an article...
View ArticleHow To Destroy Your Website
Apart from direct mail list rentals, most of your new donor leads these days are probably generated by your website. So you want to keep it in tip-top shape, right? Writing on Marketing Profs, Andy...
View ArticleHow To Make Your Website A Fundraising Winner
Yesterday Tom outlined how to destroy your website. Today, in the best yin and yang tradition of The Agitator, here’s how to make your website the very best of breed. WAGER: I’m betting there’s no...
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